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Philadelphia Department of Public Health

Philadelphia Department of Public Health

Philadelphia Department of Public Health

Philadelphia Department of Public Health

philadelphia Department of Public Health

The Philadelphia Department of Public Health's division of Substance Use Prevention and Harm Reduction created a campaign focused on promoting Naloxone (Narcan) to prevent at-home overdoses. It focuses on six neighborhoods in Philadelphia, all with unique statistics. We developed experiential graphics as well as a series of animations for different social media platforms. 

The Philadelphia Department of Public Health's division of Substance Use Prevention and Harm Reduction created a campaign focused on promoting Naloxone (Narcan) to prevent at-home overdoses. It focuses on six neighborhoods in Philadelphia, all with unique statistics. We developed environmental graphics as well as a series of animations for different social media platforms. 

The Philadelphia Department of Public Health's division of Substance Use Prevention and Harm Reduction created a campaign focused on promoting Naloxone (Narcan) to prevent at-home overdoses. It focuses on six neighborhoods in Philadelphia, all with unique statistics. We developed environmental graphics as well as a series of animations for different social media platforms. 

The Philadelphia Department of Public Health's division of Substance Use Prevention and Harm Reduction created a campaign focused on promoting Naloxone (Narcan) to prevent at-home overdose. It focuses on six neighborhoods in Philadelphia, all with unique stastics. We developed environmental graphics as well as a series of animations for different social media platforms. 

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animations

We created animated Instagram story and newsfeed content, both in English and Spanish.  

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bus graphics

The Naloxone campaign was translated onto bus backs, kings, and headliners. 

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billboards

Since the campaign includes unique statistics for different locations in Philadelphia, we created 6 neighborhood billboards, each with their own information that corresponds with its region.   

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standing banner

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newspaper ads

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naloxone brochure

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desktop ads

We created digital ads of all sizes for the campaign.

We created digital ads of all sizes for the campaign.

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proposed design

The below are some of the initial design concepts we presented. 

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