SEPTA
Map_detail_v2

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SEPTA

Downtown Link is a Center City Concourse development project initiated by SEPTA (Southeastern Pennsylvania Transportation Authority). We developed an identity, wayfinding, directional signage, and maps throughout the concourse to provide a clear and concise system to help pedestrians navigate Philadelphia’s underground pedestrian corridor.

DowntownLinkLogo_V5-01

supergraphics

Based on the stations above, we created directional supergraphics to help pedestrians navigate the Downtown Link.

Supergraphics_v3
SeptaMap_DL_v2
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